Social media sharing calendar; It is the planning of the content to be posted day by day while creating content on social media by turning it into a calendar. We are explaining how to create an effective social media sharing calendar in this article.
- You can create an effective social media sharing calendar by:
- The results you aim for are clearly decided,
- Checking your current social media status,
- Identifying channels that will show your presence,
- Creation of competitor analysis,
- Drafting your content strategy,
- Creating a social media content calendar,
- Planning the methods to be analyzed
Creating a Social Media Sharing Calendar
Now that we have created all the analysis, target audiences and our draft, you can create a detailed social media content calendar.
The post to be shared on your calendar should be written by deciding on which channel it will be shared, on which date it will be shared, whether it will be a video or a visual. Then the alt text to be shared and the hashtags to be added need to be added. So, fill your calendar with all the finer details and make sure you have a complete calendar.
Planning the Methods to be Analyzed
After you create your social media calendar, you can extract the statistics of the posts you share. Afterwards, you should focus on improving your mistakes and developing new strategies by reporting them.
Social Media Sharing Calendar Example
You can use the sharing calendar for the month of February, for which we have given an example below.
| Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday |
| February-1 Ask Me a Question Corner | February-2 Promoting | February-3 Inspirational Word | February-4 Add Visual Content | February-5 Ask a Question | February-6 Podcast Suggestion | February-7 Promoting |
| February-8 Inspirational Word | February-9 Trends | February-10 Ask a Question | February-11 Personalize | February-12 Promoting | February-13 Caption This | February-14 Special Day Sharing |
| February-15 Social Responsibility | February-16 Pro Recommendations | February-17 Personalize | February-18 Promoting | February-19 Product Recommendation | February-20 Campaign | February-21 Add Visual Content |
| February-22 Questionnaire | February-23 Reels | February-24 Promoting Product | February-25 Promoting | February-26 Information Content | February-27 Add Visual Content | February-28 Trends |
Ask Me a Question Corner:
It is used to increase interaction. So, according to the questions of the followers, promotional paths are developed.
Promoting:
The day you will promote your brand.
Inspirational Word:
A word that is compatible with your brand that can attract the attention of your followers.
Visual Content:
Specially designed visual content where your followers can use the side scrolling feature.
Podcast Suggestion:
A post of content linked to the brand.
Trends:
Your content or services planned for the period you are in.
Personalize:
Even if you appear as a brand after all, you can personalize it to strengthen the emotional bond.
Caption This:
Adapt popular posts that may be of interest to followers.
Social Responsibility:
Organize an event with a main theme of benefit.
Pro Suggestions:
Premium information about your product or service.
Product Recommendation:
Product content with detailed information.
Questionnaire:
Find out what your followers think about an occasional issue.
Reels:
Make your videos fun without skipping adding music.
Information Content:
Brand adaptation in accordance with historical or cultural processes.
Being Active on Social Media
Social media, which we hear in many places in our daily life, is a type of media where user-generated content is directly transmitted to other people. So, in social media, people reach information, news and shares in the fastest way. Today, there are social media platforms with many active users. In addition to this, from these platforms, users and brands interact with each other.
The more users increase their interaction, the higher their social platforms will be. According to research, it has been seen that the content shared from social media platforms has returned to sales at a high rate. Especially on Instagram.
It should be emphasized that the content created in the social media is passed directly to the user in a fast, clear and understandable way. While creating content on social media, the content that will be posted day by day is made into a calendar and it is ensured that it meets the user in a planned manner. Creating a sharing calendar in advance will help you save time in the future.
Setting Your Goals
Before creating content for your social media, you should clearly define where you want to go as a result of the content you will share, your goals and objectives. As a result of determining your goals and objectives, you can take more correct steps and reach wider audiences on your social media.
Checking Your Current Social Media Status
Check your current social media status. It will help you find strategies and campaigns for your calendaring.
You can control your growth on your social media platforms by looking at your follower numbers, interactions and posts, and you can create new strategies to improve it.
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Identifying Channels to Show Your Presence
You can show your business on every social media platform, but it should be decided according to which platform and how to get feedback. Determining your target audience in advance will lead you to find the most effective social media platform for you. So, you should get out of the idea that I must be on every platform and find the right channel for your business and you. Target your audience, check your feedback and raise awareness on the right platform.
Creating Competitor Analysis
By identifying your competitors, you can control their posts, target audiences and follower counts. As a result, an analysis will help you create your content calendar.
Researching your competitors and knowing about them will show you where you are in the sector and you will find ways to improve yourself.
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Drafting Your Content Strategy
Before creating a sharing calendar, you need to create an outline to guide you. Create a roadmap by determining your main headings and prepare your calendar using the headings. For example;
- Creative Ideas
- Latest News
- Special Days Content
- Blog Posts
- Photo and Video
In Summary
You can increase interactions when you create a social media sharing calendar with weekly or monthly plans that you have prepared in advance.
