What Instagram Business this even mean?
Instagram Business means growing your Instagram followers authentically. This is where people take their time to get their following from zero to thousands of people. It takes a lot of time to build a proper online platform but it is worth it in the long run.
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Here are some of the benefits of deciding to grow your account organically:
1. It makes your page authentic
This is because, once you get loyal followers who have grown with you, they get to see you grow your business from the bottom to where you get to. This builds trust because they know that your products are good and is what attracts many other followers.
2. You are in no danger of losing your account
This is because people who use bots to increase their following can easily get tracked and suspected by Instagram and their accounts may be taken down. What is the point of working hard to get a social platform if it is in danger of being taken down at any time? Also, when you lose your following, the reputation goes down the drain and you lose your actual customers’ trust and that will scare away potential clients as well.
3. You get to experience growth unlike any other
This is because you get to find what your actual followers like; you get feedback as well. This helps to improve your productivity because you can adjust what people send complaints about and improve what people like about your product. You also get to know the people your market consisted of and you can be able to focus on them especially.
So how can one grow your Instagram followers originally without taking short cuts?
Below are some of the ways to, slowly but in a sure way, gain more followers authentically:
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a. Focus on the goals you have set for your online business platform:
Once you open an Instagram page for your business, it is important to make the goals for your business. Whether it is getting more customers for your businesses or trying to reach more people, the goals made with the help you get strategies to make your online business page work. It helps you get loyal customers and followers.
b. Find your target audience:
Finding your audience is one of the most important things concerning an Instagram business page. By getting your audience, one can strategically make posts that attract their main audience. It is important to know a few things about your target audience so it is easier to make posts that relate to them. It is important to know a few things about your target audience so it is easier to make posts that relate to them.
One should know:
- The age of their audience.
- The interests of their audience
- The age of their audience
- The time their audience tends to be on Instagram regularly
c. Make sure to put creative captions for your posts
Creative captions tend to catch the attention of the person going through your page giving the time to give your business page a chance thus getting more audience and engagement.
d. Build your Instagram business’ brand image online
It is advisable to create a color theme and a logo for your business to associate your business with. When posting on your page, it is advisable to plan your content before posting it to make sure it is aesthetically pleasing to attract more followers.
To make your page more unique is important to engage with your audience as well. This can be done by putting polls and asking for their favorite products from your brand. This helps you get feedback at the same time, it makes the brand more personal to the customers and they feel appreciated.
e. Make sure to put in a link to the owner’s Instagram profile
This gives the followers of your Instagram page a more personal feel and gives them assurance about not being scammed. It helps them to send feedback as well to your profile and allows them to feel appreciated.
f. Maintain a great profile and have a good bio
Having a great appearance is everything on Instagram. Appearance speaks for itself first even before the person starts looking for posts that relate to what they came looking for on your page. Your page has to have a very catchy but informative bio. The bio which is about one hundred and fifty characters has to fit all the information you have to give about your page. It is advisable to use hashtags for your bio to show what your content is mainly about. It has to have the name of the business, what they deal with, the contacts of the business and if there is a website available, the URL of the website should be added to the bio.
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g. Get creative with the content on your feed
Being creative with your content is important. You could decide to take pictures of your products with plants aesthetics, or by the riverbank, or asking if your customers would volunteer to take photos with your products. It makes your feed have creative aesthetics.
h. Maintain a theme for your page
When creating the page, it is best to create a theme for your page, for example, one can choose to have a black and white color scheme. One could try to use vintage or artsy themes by noting down what the audience finds aesthetically pleasing.
i. Get time to post on the feed
This is mainly dictated by the time your regular followers log in to Instagram. It is best to find out when they spend most of their time on Instagram for you to be putting up your posts. That way, the chances of them missing the post are very few.
j. Regularly update your feed
Regularly updating your feed keeps people waiting for more. It helps remind people of your account during the week let us say if a customer forgot about wanting to make a purchase, seeing regular updates from your business page they want to purchase from will remind the customer about your page. Seeing them regularly may encourage them to share the page with their friends.
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k. Use the promoting account feature for your account
The new Instagram feature that allows one to promote their posts is a very helpful key to growing your page. It helps you to be able to reach a larger audience in a shorter period. even more importantly, it helps one reach even people who don’t follow you thus increasing your chances of getting your posts being seen by the right audience.
The above are some of the few but most important hacks to get your Instagram to grow organically. Keep focused, make your feed pretty to look at, and get a specific audience to make posts relatable to.
