Facebook is one of the social platforms that is frequently used today and provides the opportunity to reach the masses quickly. As in other social media channels, interaction is important on Facebook. So how to increase Facebook post engagement?
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Why is Facebook Post Engagement Important?
Because the content you share becomes popular through interaction and reaches more people as the interaction increases.
Facebook post interaction is a system that works with the logic that users who reach the content you share interact with the content in any way (such as likes, comments or clicks) and spread it to more people through these users. Therefore, the more people interact with your posts, the more people will notice you. So how can we increase Facebook engagement?
Tips to Increase Facebook Post Engagement
1) Share Fun and Engaging Content
One of the basic rules of increasing engagement on Facebook is to share interesting, striking content. Use the power of humor and use compelling text or images to make your content interesting. In this way, you can increase your post engagement as your content will attract more attention of users.
2) Use Images and Videos
Social media users enjoy watching videos. The intense interest in Youtube also proves this situation. That’s why posting posts with videos is one of the most common ways to engage on social platforms. Many people do not like to read long articles. They generally prefer to look at images. When you support your content with images or videos, you will notice that people are more interested.
3) Pay Attention to Content Length
The content you produce should neither be too long nor too short. While long content creates a boring effect for the interacted user, very short content may be insufficient and cause a negative effect on the user. For this reason, the message you want to convey to the target audience in your text content should be short and concise. However, while doing this, you should also make sure that the message is understood and contains sufficient information.
4) Choose the Right Time for Sharing to Increase Facebook Engagement
Each of the social media platforms is used more intensively at certain hours. It would be useful to take a look at the research on this. No matter how professional the content you produce, if it is not shared at the right time, you cannot achieve successful interaction. Therefore, you should share the content you have prepared based on the hours that will have the most interaction. In addition, determining your target audience and knowing your audience well can be a clue for choosing the appropriate times. For example, your target audience may be “people working in the private sector”. In this case, the best time for sharing may be after work hours or hours that coincide with lunch breaks.
5) Stay away from Click-Bait Method
Click-bait is a trick method used to increase clicks, using interesting, intriguing but unrelated words or images. Click-bait is not the right way to increase Facebook post engagement. Attracting attention with cheating will have a negative effect on the user and cause those users to distrust you.
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6) Include Current Content
Current topics are generally topics that arouse curiosity and a desire to learn, and that attract everyone’s attention. When you include current events or facts in your posts, you will see that your post interaction will increase.
7) Include Link Usage
In addition to supporting it with text or images to make your content richer, you can increase your credibility and the click-through rate of your post by supporting it with the relevant link. Imagine that you are sharing a news and this news attracts users. If you include every detail in the text, the user can satisfy their curiosity without making any clicks and may not actually interact with your post in any way. However, you can make the user click on the link with an actionable sentence without giving all the details. Moreover, if the link you provide in the post belongs to a blog or website that belongs to you, you will increase the number of visitors to your website as well as increase Facebook interaction.
8) Facebook Post Engagement Increases With Questions, Too
One of the golden rules of increasing post engagement is to ask users questions. Encourage users to comment directly by asking questions.
9) Use Icons
Shares that don’t use icons are less likely to interact. The use of icons adds color to the content, attracts attention and encourages more likes. For this reason, you can make your content more attractive by adding icons.
10) Include Contests
You can organize various contests or surveys to increase engagement on Facebook. E.g; When an option is presented under a post in the form of likes and comments, you will provide post interaction with more people thanks to the likes and comments.
BONUS TIP: Advertise in small quantities. Facebook ads give you the opportunity to highlight your posts at a low cost. If you can spare a budget, keep in mind the sponsored advertising option.
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