Direct marketing means that businesses can market one-to-one to the customer using various methods without using any intermediaries. One or more advertising tools can be used for this. In this way, the thoughts of the customers are directly and better influenced. Common methods used in this type of marketing; sending catalogs to customers, reaching customers via e-mail or reaching customers with prepared flyers. Firms that communicate directly with the customer both measure the reactions of the customers and take the next marketing steps accordingly, because customer requests and expectations can therefore be measured directly from the first person. Establishing solid relationships with customers also encourages customers to buy.
While direct marketing was carried out with advertisements made through catalogues, brochures and television sent to the address; Parallel to the development of technology, it can now be done directly by sending e-mails via the internet or through internet advertisements. The development of technology has thus improved direct marketing methods and carried forward by making customer transportation one click easier.
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What are the Advantages of Direct Marketing?
Direct marketing helps you to promote your products and services directly to your target audience and to measure the results you get in a short time. As a result, let’s point out the advantages it will provide to your brand when you use direct marketing in the digital field as follows;
High Aiming
One of the most important benefits of direct marketing is that it allows you to reach high targeting easily. You can achieve your goals by creating personalized apps and messages, but you should research your audience and set goals for their needs.
Marketing at Affordable Costs
Digital direct marketing can reach your goals even with a very limited budget so that you can reach a specific target audience. If you are sure of your goals, you can reach your goals with a very affordable budget. You can carry out your marketing activities with a very low percentage of traditional marketing strategies compared to their budgets.
Reaching Old Customers
The best part of direct digital marketing activities is that it keeps relationships alive with customers who have bought from you before. You can easily reach your old customers again by using various communication options. Thus, you can get new sales opportunities with the same people.
Personalized Marketing
You can reach your potential customers with personalized marketing strategies. You can make your customers feel special and valuable with special promotions, emails and offers. Thus, if you create a bond between you by making people feel special, you can create brand loyalty with your direct marketing efforts.
New Marketplaces
The best part of direct marketing is that you can create new market areas for yourself. Thus, by creating an effective marketing strategy using various channels, you can create new business opportunities for yourself and reach your target audience in different channels.
Ability to Evaluate Studies
You can measure the returns you get in all the campaigns you organize within the scope of your direct marketing activities. In other words, you can directly analyze your digital direct marketing activities thanks to the various tools you use.
Best Known Examples of Direct Marketing
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Instagram Marketing Strategies
There are different ways you can conduct your direct marketing activities. Here are the most successful direct marketing strategies you can use for your company;
Email Marketing
You can communicate with your potential customers and existing customers at very affordable costs via the mail service. You can offer promotions via e-mail. Apart from that, you can use different strategies such as raid newsletter, advertisement, transaction mail. You can deliver personalized deals to people via mail. You can also protect your communication channel regularly from here.
Webpush Notifications
Thanks to Webpush notifications, websites can send notifications via browsers by obtaining the permission of the visitors. Thus, you can send your content, news about your brand and announcements to your visitors who do not have any problems with permission. The advantage of these posts in direct marketing is that they can be used on both desktop and mobile devices. You can easily reach your target audience without the need for an intermediary.
Text Message (Mobile Marketing)
It is one of the easiest ways to reach the target audience in direct marketing. By sending notifications and text messages, you can present your brand’s opportunities and provide information about the products you sell. You can also share the order and shipping status with your customers here.
Face to Face Marketing
It is the most classic direct marketing method. It is the method where you make your sales representatives your products and services directly with your potential customers.
Kiosk Marketing
It is a modern physical marketing method where you can reach your potential customers with steps that will attract their attention in areas where people are active, such as shopping malls, fairs or squares.
Telemarketing Marketing
It is a method that allows you to reach your potential customers directly in order to sell your products or services. For example, using call centers, you can communicate directly with your potential customers and market your products and services.
Targeted Digital Advertising
You can reach your target audience directly by using the right targeted digital ads on the internet. In particular, the Google ads and social media ads you perform allow you to reach your target audience directly.
Social Media Marketing
It is a type of marketing that gives you the opportunity to directly market your products and services by reaching your target audience through social media channels, for example, you can reach your target audience in these marketing activities, so you can improve your marketing strategies by getting feedback.
What are Direct Marketing Strategies?
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If you plan your direct marketing strategy well, you can reach your target audience. First of all, you can easily market your products and services. We can list the strategies used in direct marketing as follows;
360 Degree Approach
You must use all the marketing approaches you can use in this marketing approach. In other words, it is the method you can reach your target audience by entering through the chimney if they drive you out of the door for marketing. It is a direct marketing strategy that you use each channel.
Audience Classification
First, classify the potential customers you are targeting according to their distinctive features, then send your promotional messages only to the people in your targeted lists, and you can make a target audience classification and access the people you can reach directly by conducting a survey and monitoring your target audience with various tools.
Build Customer Loyalty
In the direct marketing process, you can keep in touch with your existing customers and make them loyal to your brand. In other words, you can build customer loyalty by offering them special deals, using satisfaction surveys, and dealing with problems immediately.
Personalized Messages
Whatever method you use, include your potential customer’s first and last name in the information in the message. Thus, he will feel special and develop an emotional bond with you.
Getting Feedback
After marketing your products and services, you should also support your customers after sales. Get feedback on your products and services. So you can get data for your further marketing activities. Remember, customer reviews and ratings are very important data.
Call-to-Action Messages
Deliver messages that will move people to action. You can present your products and services with many call-to-action messages such as getting a code by clicking on the link, adding to the cart, calling you, filling out a survey.
You can also use many methods in your direct marketing process, such as brochures, catalogs, newsletters, postcards, coupons, emails, targeted online advertisements, phone calls and text messages.
Digital Strategies
Traditional marketing methods have begun to lose their importance for companies. For this reason, many companies carry out their digital marketing activities over the internet. That’s why you should use many digital strategies such as retargeting, email marketing, social media ads, Google ads.
Why is Direct Marketing Important?
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Provides Fast Communication
With direct marketing, you can quickly communicate with your target audience. First of all, if you want to reach your target audience directly, you should give importance to direct marketing strategies.
Cost-Effective and Effective
It is a strategy that will enable companies to promote their products and services very effectively. This is also cost-effective compared to other marketing strategies. It is a way of promoting a product and service with very high cost and impact performance.
Personalization
One of the most important features of direct marketing is that it can be personalized. In other words, you can personalize your target audience according to internet usage habits, age range, income status. By measuring your customer base, you can develop strategies that will attract their attention.
You Can Get Concrete Data
If you use direct marketing strategies, you can manage the customers who give feedback to your ads, by analyzing the revenues and many more parameters, by monitoring the campaign successes. Thus, we can see the concrete data of people’s expectations and use the concrete data in your future works.
Considerations in Direct Marketing
Firms and brands that carry out direct marketing activities should pay attention to certain points. Let me state these points as follows;
- You should be able to attract the attention of your potential customers and direct them to the buying action.
- People should believe in your brand in the actions they take. Therefore, you should use convincing methods.
- You should make your potential customers feel special. So you should use customization to the fullest.
- People should see your marketing pitch as an opportunity.
- It should give your potential customers a quick decision on purchasing.
What are the Preferred Reasons for Direct Marketing?
- Accountability
- Creating added value in advertising works
- Ad apps that can offer direct answers
- Ads that generate loyalty
- Ads that take advantage of automation
- Appropriate ad choices
- Action ads
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